Versandangebote im Online-Handel : Ein analytischer Vergleich mehrerer Online-Shops in Österreich und Deutschland / Marion Huber
VerfasserHuber, Marion
Betreuer / BetreuerinHauer, Georg
ErschienenWien, 30.11.2015
UmfangVIII, 111, 8 Seiten
HochschulschriftFachhochschule des BFI Wien, Univ., Masterarbeit, 2015
URNurn:nbn:at:at-fhbfiw:1-214 Persistent Identifier (URN)
 Das Werk ist frei verfügbar
Versandangebote im Online-Handel [2.2 mb]
Zusammenfassung (Englisch)

Because of the fact that the number of online orders is continuously growing also the amount of parcel deliveries is rising and getting more complex. The topic of this thesis is to evaluate the Austrian and German mail order market and to find out what differences and consistencies prevail between the concerning online shops. Another issue is to check what dispatching possibilities are offered there in general and what the differences and equalities between Austrian and German online shops are. First of all a short market analysis was done in both countries to circumscribe the most important indicators and to define the scope for the subsequent research. Based on this information then the online research was done in seven different product groups and four online shops each, in Austria as well as in Germany. The results of this online research built the foundation to answer the research ques-tions of this thesis.