Titelaufnahme

Titel
DIE INTERNE UNTERNEHMENSKOMMUNIKATION ALS INSTRUMENT DES PERSONALMANAGEMENTS AM BEISPIEL DES MEDIUMS „INTRANET“ / Eda Oktay
VerfasserOktay, Eda
Betreuer / BetreuerinPetz, Tristan
ErschienenWien, 07.03.2016
UmfangVIII, 127 Seiten : Illustrationen
HochschulschriftFachhochschule des BFI Wien, Masterarbeit, 2016
SpracheDeutsch
DokumenttypMasterarbeit
URNurn:nbn:at:at-fhbfiw:1-535 Persistent Identifier (URN)
Zugriffsbeschränkung
 Das Werk ist frei verfügbar
Dateien
DIE INTERNE UNTERNEHMENSKOMMUNIKATION ALS INSTRUMENT DES PERSONALMANAGEMENTS AM BEISPIEL DES MEDIUMS „INTRANET“ [3.34 mb]
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Zusammenfassung (Englisch)

A companys success is strongly related to the efficient structure of its internal communications. By having strong and technologically advanced media, companies are able to make use of the advantages of internal information exchange. Hence innovation and improvements of production and service patterns are possible. The major factor for such knowledge transfer is the employee who is the bearer of know-how that is not set out in writing. Companies that are aware of this fact and concentrate their efforts on the demands of their employees as an individual stakeholder group are more likely to succeed on the market. Employees need a platform where they can communicate and inform themselves on subjects they need occasionally or in their daily routine. Such networks are called intranets. They connect people from all departments of the organization. Additionally they provide employees with updated information. Some of them even offer the possibility to rate the content and give feedback to the content provider. Even though this major technological development is already common in most companies, the question remains whether this certain tool is the best one to work and communicate with. Catching up with new trends does not mean that the company is on the safe side. Advantages as well as challenges need to be reflected in order to get insights on the subject. This paper looks at the shape of internal communications and analyses the importance of intranets. It introduces the case of an Austrian company as a successful example of implementing a well structured internal communications culture. Communication is a very difficult subject and the sooner companies learn to handle it right the better their performance will be.