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Title
INFOTAINMENT BESTANDTEIL DER KOMMUNIKATION MIT DEN STAKEHOLDERN EINES PROJEKTES / Katharina Forster
AuthorForster, Katharina
Thesis advisorRysavy, Horst
PublishedWien, 30.11.2015
DescriptionIX, 187 Seiten
Institutional NoteFachhochschule des BFI Wien, Masterarbeit, 2015
LanguageGerman
Document typeMaster Thesis
URNurn:nbn:at:at-fhbfiw:1-839 Persistent Identifier (URN)
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 The work is publicly available
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INFOTAINMENT BESTANDTEIL DER KOMMUNIKATION MIT DEN STAKEHOLDERN EINES PROJEKTES [1.76 mb]
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Abstract (English)

Communicating with people is the main activity in our daily lives, as well as in pro-jects. Numerous techniques and methods about how to communicate have al-ready been developed by communication experts and used in practice. But is communication as it is today insufficient to be successful in projects? This thesis discusses how the communication among the stakeholders of a project can be designed by using different Infotainment approaches. The purpose of this diploma thesis is to provide multiple approaches based on Infotainment how this communi-cation could be designed. The information for this thesis is provided by scientific literature and the empirical data of nine experts, three experienced project owners, project managers and pro-ject team members, which statements are going to be compared. Research showed that according to the success factors of projects, communica-tion is one of the top five factors that determines the projects success and there-fore necessary to be planned, controlled and monitored regularly during the pro-ject. Regarding the design of project stakeholder communication, results show that it should focus on a specific target group and should be more informal, easy to understand and less focused on information but on entertainment instead. The goal therefore is to ensure that the recipients ‘willingly consume these information. Other design approaches are the exhibition of a visual recognition value, which means that the project logo or the project name should be easy to remember and meaningful. Furthermore, the language used by the project core team should be different from the language used when communicating with the stakeholders of a project. The recommendation of this thesis author is that Infotainment, within the project communication, should be used additionally to the already established communi-cation. This implies that using these Infotainment approaches does not mean re-placing current communication methods, processes and tools.