As cycling is currently promoted by the government, riding a bike is getting more attractive in large metropoles. However, an increase in cyclists also implies new challenges for urban road safety. Recent Austrian accident statistics have proved that between 2013 and 2014 the number of injured bicyclists ascended from 6,335 to 6,654 people. In addition, it could be determined that most bicycle accidents are caused by human misbehaviour and low traffic morality (e.g. disregarding right of way, contempt of red traffic light, speeding, carelessness). According to these facts further measures are needed to raise regulatory compliance and road safety in urban cycling traffic. The aim of this master thesis is therefore to discover the effectiveness of the two chosen actions “bicycle tagging” and “bicycle police” in reference to urban traffic safety. Based on the facts mentioned above, the following scientific question was raised: What efficiency rate do the potential measures ‘bicycle police and ‘bicycle tagging have in order to prevent accidents and traffic offence in urban bicycle traffic? In this thesis, guided interviews with deliberately chosen experts (bicycle lobby, car lobby, traffic institutions, politicians, police, ministries, insurances, mobility agents and traffic scientists) were carried out. The opinions gathered about bicycle tags and bicycle police were then evaluated by a phenomenological analysis.